How to know if you are founder curious… 

• First-time business owner, and/or less than $25k in revenue.

• Idea-stage to side-hustlers, moms in transition, or those pivoting after a layoff.

• Corporate professionals (5+ years experience) ready to explore life outside the 9-to-5.

• You’re feeling boxed in by corporate structures and seeking alignment with your personal values.

If you can relate with any of the above, this is your sign to take the first step to invest in yourself & your dream!

We’ll help you dismantle unhelpful corporate norms, explore your authentic identity and personal branding, and equip you with practical tools to validate and grow their entrepreneurial ideas.

Please note: The workshops are sold as a two-part series and cannot be purchased individually.

Time Commitment: 5 hours total in two impactful workshops, priced competitively compared to professional development workshops.

Value: Practical tools, interactive learning, and a clear pathway to founder life justify mid-to-premium pricing.

Accessibility: $500ish as an early bird rate ensures inclusivity while still valuing the expertise provided.

WHEN: Saturday, January 25, 2025

TIME: 9:30 AM - 12:00 PM PST, 11:30 AM - 2:00 PM CST, 12:30 PM - 3:00 PM EST

WHERE: Virtual via Zoom

WORKSHOP OVERVIEW:

• Break free from the corporate achievement mindset and unlearn limiting patterns keeping you tied to corporate systems. 

• Reevaluate your relationship to stability (healthcare, paychecks, equity, etc.) and define your risk appetite. 

• Uncover the difference between personal branding and thought leadership, and identify which aligns with your goals.

• Define your unique expertise, reclaim your authentic voice, and craft standout strategies that feel authentic—not cringy.

Key Outcomes:

Gain clarity on the mindset shifts needed to transition from corporate life to a values-aligned, entrepreneurial path, along with a practical framework to begin building your personal brand.

WHEN: Saturday, February 1, 2025

TIME: 9:30 AM - 12:00 PM PST, 11:30 AM - 2:00 PM CST, 12:30 PM - 3:00 PM EST

WHERE: Virtual via Zoom

WORKSHOP OVERVIEW:

• Learn how to effectively plan your business & craft an impactful marketing narrative within 2 hours.

• Decenter corporate thinking and identify your value proposition in an authentic way.

• Validate your ideas through audience engagement on and offline from TikTok to Reddit, networking, crowdfunding and more.

• Define your ideal customer profile (ICP) and craft a clear engagement funnel. 

Key Outcomes:

A clear and actionable blueprint to validate and refine your entrepreneurial idea, with practical marketing tools to engage your audience and take confident next steps.

Each workshop is 2.5 hours (90 min interactive learning + 15 min Q&A), with built-in breaks.

We offer two tiers designed to support your journey:

General Access

• Two interactive foundational workshops designed specifically for the founder curious.

• Comprehensive session materials, including actionable tools to clarify your ideas and jumpstart your business journey.

Premium Access

• Everything in General Access PLUS:

  • Two personalized 1:1 sessions (one hour each) with Mariam and Arshiya.

  • Get expert guidance tailored to your transition or specific goals, valued at $1,000.

• Early Bird Pricing(Register by January 7, 2025)

  • General Access: $525

  • Premium Access: $675

  Standard Pricing (Register by January 24, 2025) 

  • General Access: $650

  Premium Access: $800

We are dedicated to making this workshop accessible to aspiring founders who are ready to take bold steps toward building their future. To support this commitment, we’re offering two seats with sliding scale pricing for those who need financial flexibility. If cost is a barrier, please don’t hesitate to reach out via arshiya [at] arshiyakherani.com — we’re happy to discuss payment options that align with your current situation, so you can invest in your entrepreneurial journey with confidence and ease.

Meet Your Instructors: 

Mariam Shahab and Arshiya Kherani are not just experts—they’re passionate advocates for leaders ready to break free from the corporate world and build businesses that align with their values. Together, they bring over 30 years of combined experience across Fortune 500 brands, startups, nonprofits, and purpose-driven organizations. They’ve successfully navigated the challenges of transitioning from corporate roles to entrepreneurial ventures and are dedicated to helping you do the same.

With a unique blend of entrepreneurship, marketing, strategic advising, and community-building expertise, Mariam and Arshiya understand what it takes to create sustainable, impactful businesses. If you're feeling uncertain about the leap, know that these seasoned leaders will provide the guidance, tools, and support you need to confidently make the transition and unlock your full potential. This is the mentorship you’ve been waiting for—take advantage of the opportunity to learn from and alongside those who truly understand the journey.